Our origin story begins with David Eisen. He was a tech nerd doing cyber security for defense contractors in Washington, D.C. when he started LuxRally, an exotic car rally. It takes a very special person to be comfortable at 200 mph. It requires an appreciation for calculated risk, human innovation, and self-awareness. The people attracted to the exotic car world embody these qualities. They are, in their hearts, disruptors.
It's important to understand that LuxRally wasn't your typically exotic car rally. It was known for its Forbes Five-Star hotels, epic routes, and Michelin-starred dining. David had a reputation in the car world for doing extravagant things.